Retail Edge
FREE 6-DAY CHALLENGE

Revive Your Retail Store

Unlock hidden revenue, boost foot traffic, and elevate customer experience in just 6 days.

Quick Wins
Daily actionable tips
15 min/day
That's all it takes
Retail Revival Challenge
40+
Years Experience
6
Day Challenge
100%
Free

Publications I have featured in:

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✨ What's Included

Retail Revival Challenge

Everything you need for your 6-day transformation journey

Store Audit

Day 1

Take a quick audit of your store using my checklist to uncover your store's biggest sales blockers.

Daily Tips

Days 2-5

Every day, I will email you daily tips to help you improve layouts, merchandising, and customer flow.

Proven Strategies

Ongoing

Implement my proven strategies to help you increase your average transaction value.

Email Access

Anytime

Get direct email access to me for feedback, guidance & suggestions to help improve your retail offer.

Action Plan

Day 6

At the end of the 6 days, you get clarity on how to revive your store and grow revenue, plus my FREE e-book.

Free to Join

Transform your store in just 6 days

Join hundreds of retail owners who have discovered hidden revenue opportunities and improved their customer experience.

6
Days
15
Min/Day
$0
Cost
Start the Challenge
Simple Process

How it works

Take the challenge and see how you can improve your retail offer

01

Sign up

Sign up and do an audit of your store using my proprietary checklist.

02

Daily emails

Receive daily emails with actionable tips to improve your store over 6 days.

03

Implement

Apply the strategies and see real improvements in your retail performance.

04

Get results

Walk away with a clear action plan and my free e-book to continue growing.

Craig Matthews - Retail Edge Founder
40+ Years
Retail Experience

About Retail Edge

Hands-on retail experience

I've spent 40+ years in the trenches of retail—building national programs, launching new formats, and helping independents compete with the big players. From global brands to corner shops, I've seen what works and what doesn't. The difference? It's never about size. It's about understanding your customers and giving them a reason to come back.

That's what drives me: helping store owners like you cut through the noise, connect with your community, and build something that lasts. I bring energy, clarity, and a no-nonsense approach—because your business deserves more than generic advice.

Get in touch

What People Say

Trusted by industry leaders

"I have had the pleasure of knowing Craig for over 10 years in various capacities. Initially, I met Craig as an entrepreneurial small business start-up revolutionising the way new products achieved speed to market and optimal range in the FMCG channel. Fast forward a decade, and Craig joined our C-suite executive team in the merchandise and marketing sphere. It was Craig's drive, passion and ethics that assured me he would thrive and live our values when recruiting him to a C-suite position. I have thoroughly enjoyed Craig's thought leadership as part of the executive team whilst we worked together for the last 2 ½ years. Working with Craig is a fantastic experience. I found him a professional with great experience and profound knowledge of business solutions. He understands complex issues even when outside of his immediate area of expertise."

AJ
Adam Joy
C Suite Executive, Non Executive Chairman and Director
Google Reviews

What retailers are saying

Independent retailers across Australia are transforming their businesses with the Retail Revival Challenge.

"The 6-Day Challenge completely changed how I look at my store layout. Customers are commenting on how easy it is to find things now, and my team feels more confident on the floor. Highly recommend!"

TH
Tom Hadley
Hadley's Corner Store, Regional VIC

"As a second-generation pharmacy owner, I thought I knew it all. Craig's program opened my eyes to simple changes that made a huge difference. The store feels fresher and customers are staying longer."

PV
Priya Venkatesh
Sunrise Pharmacy, Outer Brisbane, QLD

"Finally, practical advice that actually works for service stations! No jargon, no fluff—just real strategies I could implement immediately. Customers have noticed the improvements and my team takes more pride in the shop."

KW
Karen Whitford
Whitford's Fuel & Go, Regional NSW

Get In Touch

Ready to revive your store?

Get in touch and let's discuss how the Retail Revival Challenge can help transform your business.

Location
Sydney, Australia

FAQ

Frequently Asked Questions

Everything you need to know about the Retail Revival Challenge and staff training program.

It's a free, self-serve 6-day program designed for independent retailers. Each day, you'll receive a short, practical task to help you identify opportunities, improve your store, and boost performance—all in under 15 minutes per day.

The Challenge is built for independent retail store owners and managers who want practical, hands-on strategies to grow their business and improve team performance.

Each daily task is designed to take less than 15 minutes, so you can fit it into your busy schedule without disrupting your operations.

You'll have a clear, actionable plan to improve your store. You can also access ongoing support, and if you wish, enrol your team in our digital staff training program for deeper development.

Absolutely! Our digital training modules are designed for retail teams. Owners and managers can easily enrol staff and track their progress.

No special software or prior experience is required. Everything is delivered online in plain language, and you can access materials from any device.

You can reach out to Craig directly via email for personal support and guidance at any time during the Challenge or training program.

No, the 6-Day Retail Revival Challenge is completely free for independent retailers. The staff training program is available as a paid upgrade if you want to develop your team further.

Still have questions?

Get in touch