Turning Retail Experience into Strategic Impact.

Hey there—I’m Craig Matthews.

I’ve spent over 40 years immersed in the world of retail, wholesale, and marketing, working with everyone from global brands to local independents. I’ve built national programs from scratch, launched new retail formats, and helped small businesses punch well above their weight. What drives me? Helping people connect with their customers in smarter, more meaningful ways—and challenging the way we think about who those customers really are.

Whether I’m rolling out a new brand, leading a marketing team, or mentoring a business owner, I bring energy, clarity, and a deep respect for the people behind the counter. I believe in the power of local, the value of hard work, and the magic that happens when strategy meets community.

Values deep rooted in my DNA

Great communication

I believe communication is more than just messaging—it’s about listening, translating complexity into clarity, and making sure everyone feels heard. Whether I’m leading a team, presenting at a conference, or writing for Inside FMCG, I aim to connect with purpose.

Hard work

I’ve built brands from the ground up, managed national rollouts, and led teams through major transformations. I don’t shy away from the messy middle—I lean into it. Because real progress takes grit, not shortcuts.

Thought leader

I don’t just follow trends—I question them. My work has been featured in Smart Company, Inside Small Business, and Australian Retailer because I’m not afraid to challenge conventional thinking. I’m always asking: what’s next, and how do we get there?

Building relationships

I’ve worked with over a thousand independent retailers, and I know that trust is earned, not assumed. I build relationships that last—based on respect, shared goals, and a genuine commitment to helping others succeed.

Passion

I care deeply about the work I do and the people I do it with. Whether it’s a small business owner trying something new or a national brand looking to stay relevant, I bring heart, hustle, and a belief that good strategy can change everything.

Schedule intro call

How it works

Take the challenge and see how you can improve your retail offer.

Step 1

Sign up

Sign up and do an audit of your store using my proprietary checklist.

Step 2

Daily tasks

Only 15 min a day

Receive one short task each day via email for you to complete, based on your audit.

Step 3

Review

Apply the insights from each task and see the results.

Step 4

Action plan

Complete the challenge, and receive my free e-book ENGAGE!

Take the challenge

Stats that speak for themself

1K+

Independent Retailers Helped

40+

Years in retail and marketing.

3+

Brands launched into the Australian market

Author

Published author on small business marketing

I lead with clarity and collaboration, helping teams stay focused, capable, and aligned. Whether it’s a national rollout or a strategic campaign, I bring people together to deliver with impact.

Ready to revive your store?

Spots are limited each week to keep the experience personal. Reserve yours now and start your free challenge.

Start my FREE Challenge

No cost. No pressure. Just real advice.

Brands I have worked on

1200

Member stores in the Stock Box community.