Stock Box was designed to make product discovery easier for independent retailers and more meaningful for suppliers. Through curated sampling and a streamlined digital experience, it created a direct path for new products to reach store shelves—building stronger connections between makers and merchants across Australia.

Lucky 7 underwent a full-scale transformation, revitalising its brand, formalising supplier relationships, and launching a national promotional program. Through strategic leadership and disciplined execution, the banner evolved into a structured, high-performing retail network with national reach and local relevance.

This project involved designing a new retail identity, developing the in-store offer, and managing the rollout of a national network of independent BP sites. Through strategic collaboration with United Convenience Buyers and hands-on leadership, the brand was transformed from concept to reality—redefining convenience retail for BP’s independent operators across Australia.